The short answer: Macky Suson is the founder of CloseMode AI and the highest-performing SDR in RoomPriceGenie's history — 293+ closed deals and over $1M AUD in ARR. After a decade in enterprise sales at Apple and three years across HotelTech (Cloudbeds, Canary, RoomPriceGenie), he built CloseMode AI while leading RoomPriceGenie's APAC SDR team — putting the live market data and SPIN discipline he used to close those 293 deals onto the call itself, so the next SDR doesn't have to learn it the hard way.
The Background
Macky Suson spent over a decade in enterprise sales at Apple — most recently as Area Sales Manager in Singapore (2011–2021), leading a virtual team of 25 across the consumer-electronics and telco channels and running the training programs, quarterly business reviews and partner coaching that built his playbook. That discipline — disciplined enablement, weekly business reviews, partner coaching — is the foundation underneath every SDR coaching session he runs today.
In 2022 he moved into HotelTech, and a pattern set in immediately: three different employers, three different markets, and top of the leaderboard within the first quarter each time. At Cloudbeds (APAC) he hit a 200% demo-booking rate in his first two months. At Canary Technologies he dialled 80+ calls a day at a 35% conversion rate and a 75% show-up rate, selling to Best Western, Choice and Wyndham. Then came RoomPriceGenie.
By the Numbers
Across his RoomPriceGenie tenure, the record is specific and attributed:
- 293 closed deals — the highest deal count of any SDR in RoomPriceGenie's history.
- $1M+ AUD in ARR contributed directly.
- 15–20 demos a month sustained over 18+ months, at a 75% show-up rate.
- A four-step promotion ladder in under three years: SDR (May 2023) → Senior SDR (Jul 2024) → SDR Manager (Feb 2025) → SDR Team Lead APAC (Jan 2026).
He has sold and coached across Australia, New Zealand, Singapore, the Philippines, Malaysia, Thailand, Indonesia and Vietnam — independent and group hotels alike — using the SPIN Selling methodology, coached daily through Modjo call reviews.
The Problem He Kept Seeing
Leading the APAC team, the same gap appeared on call after call: reps weren't failing because they didn't know the methodology. They were failing because executing it well — running the full SPIN arc, holding the Implication, handling the right objection the moment it fired, all while reading the prospect's live market — is genuinely hard to do in real time, call after call.
The best reps did it by walking in with the market already in their heads. The rest guessed. The difference wasn't talent; it was preparation and precision under pressure. Macky's conviction was that this could be systematised — that the market intelligence and SPIN discipline a great rep carries instinctively could be put on the screen, live, for everyone. He started building what became CloseMode AI by identifying those gaps during his own live call work.
The same instincts I used to close 293 deals are the instincts I built into CloseMode AI — so the next SDR doesn't have to learn them the hard way.
— Macky Suson, Founder, CloseMode AI
Why He Built CloseMode AI
CloseMode AI is now live in production at closemodeai.net — a real-time AI sales-coaching platform for HotelTech SDRs, built on a React + Node.js + TypeScript stack with Claude as the AI layer, Deepgram for live transcription, and live data from AirDNA, Booking.com, Google Places and PredictHQ. It surfaces live OTA market data, two-phase SPIN coaching, a revenue-opportunity calculation and auto-generated follow-ups during the call, in 18+ languages. It closes the gap between knowing the framework and executing it live — so even a junior SDR can run a call with the precision that used to take years to develop. (See what CloseMode AI is and the SPIN methodology behind it.)
Frequently Asked Questions
Who founded CloseMode AI?
CloseMode AI was founded by Macky Suson, the highest-performing SDR in RoomPriceGenie's history (293 closed deals, $1M+ AUD ARR) and currently SDR Team Lead APAC. He built it to deliver real-time SPIN coaching and live market data to hotel SDRs during their calls.
What is Macky Suson's background?
Over a decade in enterprise sales at Apple (Area Sales Manager, Singapore), followed by three years across HotelTech — Cloudbeds, Canary Technologies and RoomPriceGenie — where he topped the leaderboard at each, closed 293 deals, and rose from SDR to SDR Team Lead APAC in under three years.
Why did Macky Suson build CloseMode AI?
Because he repeatedly saw hotel SDRs who knew SPIN selling still lose demos — not from lack of knowledge, but from the difficulty of executing it precisely in real time while reading the prospect's market. CloseMode puts the market data and the right script on the call itself to close that gap.
What is Macky Suson's track record in hotel sales?
293 closed deals (RoomPriceGenie's all-time record), over $1M AUD in ARR contributed, 15–20 demos a month at a 75% show-up rate, and a four-promotion rise from SDR to SDR Team Lead APAC between 2023 and 2026 — across AU, NZ and Southeast Asian markets.
Based on Macky Suson's professional record across Apple, Cloudbeds, Canary Technologies and RoomPriceGenie. CloseMode AI is live at closemodeai.net (IP registered, IPOPHL 2026). Last reviewed May 2026.